Tons of Money In the Mail: A Step by Step Guide to Getting Checks Rolling into Your Nonprofit Mailbox!
Event Description
How much money do you get a year with mailings? Would you like to double or even triple that? How can you write a more effective appeal letter? This webinar will show you how to make your mailing plan, segment your mailing list into different types of donors, get deals on your mailing costs, write your fabulous appeal letter, and do impeccable followup to raise tons of money in the mail!
Go here to sign up! http://charityhowto.com/upcoming_info.php?vid=473
According to the 2011 DonorCentrics Internet and Multichannel Giving Benchmarking Report, direct mail giving is still the overwhelming majority of fundraising revenue. However, It has become increasingly common for new donors to give their first gift online. The study also shows that online-acquired donors have much higher cumulative value over the long term than traditional mail-acquired donors. AND, every year, large proportions of online-acquired donors switch from online giving to offline sources – primarily to direct mail.
In this webinar, we will talk about how online and offline appeals differ and how you can make the most effective approach to turn your online donors into annual givers, over and over again.
During this 90 minute webinar, in an easy-to-follow process, we’ll cover the essential steps you can follow to take your appeals from a 1% return to a 10% return or more.
Webinar Outline:
What are 3 ways to grab your reader and keep them reading from the start?
What kind of stories should you put in your appeal?
What are the 7 different types of donors and how do you identify them?
How do you write to each different type of donor?
What do they respond to?
How can you gather testimonials and how can you identify the most effective testimonials?
Why MUST you include a PS and how do you write them?
What are the important distinctions between direct mail and email appeals?
How should you make your call to action different for online versus offline appeals?
How much should you be spending on printing and how can you get your mailing costs down?
If you outsource the mailing process, how can you vet a mailing company?
What are some ways to get your mailing printed for free?
Go here to sign up! http://charityhowto.com/upcoming_info.php?vid=473
What people are saying about Tons of Money in the Mail Webinar
“I’ve been trying for years to figure out how to write about our non-profit in a way that moves folks to action. After just one session of your Make Tons of Money in the Mail seminar that I finally got how to do that! Because of the shift in copy inspired by Tons of Money in the Mail, Nourish America is being featured in a special report on Hunger that will be in the Chicago Sun Times on December 23rd along with heavy weights – Feeding America and Meals on Wheels! The editor specifically told me that she was particularly excited about how visceral my copy was and that she’d never seen hunger described like that before!”
Mary Morgan, Nourish America, Ojai, California
“Tons of Money in the Mail gave me TONS of ideas for making our year-end direct mailing more effective. The opportunity for questions and answers was also extremely valuable! Thanks! “
T.J. Holsen,Development Director, Parents as Teachers of Lake County, Inc. Indiana
Go here to sign up! http://charityhowto.com/upcoming_info.php?vid=473
The following bonus materials are included with this webinar:
A visual process flow document to help you get your mailing out FAST.
Sample Appeal letter
Estimating cost of appeal worksheet
Appeal Mailing FAQ
Appeal letter templates for each of the seven types of donors
NEW: Recorded version of webinar included
Presented by Mazarine Treyz, Author, The Wild Woman’s Guide to Fundraising. Mazarine Treyz is the owner of TreyzSocialMedia.com, and the author of the popular “Wild Woman’s Guide to Fundraising,” a book helping empower nonprofit fundraisers, volunteers and executives. Her book was named as one of the Top 10 books of 2010 by Beth Kanter, CEO of Zoetica. Her blog has over 21,000 monthly readers.
Mazarine has raised over $25,000 with one mailing alone in the last three years, and has raised $53,000 in mailings over one year. Through teaching and consulting, she helps small nonprofits and businesses make the right decisions with marketing and fundraising. She teaches at the Center for Nonprofit Organizations in Austin, TX and writes a leading blog on nonprofit fundraising and communications at WildWomanFundraising.com. She also presents highly rated workshops and speaking engagements.
Go here to sign up! http://charityhowto.com/upcoming_info.php?vid=473
Date: 05/16/2012
Time: 1:00-2:30pm EST
Location: It’s Online, so, anywhere you are!
Posted by: Mazarine Treyz
http://charityhowto.com/upcoming_info.php?vid=473
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