Do you have what it takes to be a social entrepreneur? Five questions to consider

On Monday, Maritza Martinez–former Senior Associate of Fellows and Alumni at Echoing Green–hosted a workshop for YNPN-NYC on being a social entrepreneur.  It was fast paced and engaging presentation on what you need as an organization and as an individual to put your passion into practice.

Throughout her presentation there were five questions that stood out that budding social entrepreneurs should consider when trying to launch an organization that will make a difference:

1.  How well do you know your field? We’re often motivated to start a new organization because of a pressing  need we see in our communities not being met.  However, understanding the kinds of organizations that already exist gives you a better sense of what need there is for your organization.  Will you even need to launch a new organization?  Can you collaborate with an organization or be an “intra-preneur” within your own organization?

2.  Why you? While it is important to think about the people you serve, you have to take stock of what makes YOU capable of bringing this organization to life.  What are your strengths and weaknesses?  What skill sets do you need in partners to help your thrive?  What connections do you have?  What resources can you bring?  Finding gaps let’s you know where to focus your efforts.

3.  What is your vision? Think of the change you wish to see in the community you serve. While this may seem like an obvious question, often people’s visions are vague.  Instead of just “eliminating poverty” how about “increasing employment by 50% over the next 10 years so that this community is more economically stable.”  Consider asking yourself five whys to get at the heart of your work and your impact.

For example: Children in low income communities dont do well on tests.  Why?  Because they arent prepared.  Why?  Because their teachers dont give them enough support.  Why?  Because teachers are overwhelmed with other administrative work. Why?  Because there is little support in the classroom. Why? Because budget cuts make it hard to have classroom aides.  Solution: creating a fellowship program where aides can assist teachers in high need schools.

What image of the future is clear to you?

4.  How will you get there? Now, work backwards from that  vision and create a roadmap that is as specific as possible, highlighting what money, time, space, and other resources you need to bring your vision to life and at what phases in your organization’s development.

5.  What are you doing each day to achieve your vision? People who have passion and are excited about moving forward cannot stop talking about their idea.  Each conversation is an opportunity to gain a new supporter or a new resource.  See the possibilities in everything.

If you couldn’t make the event, check out Maritza’s presentation below which has additional resources and examples of social entrepreneurship.  And to stay up to date on future events become a member!